Stopping Revenue Leakage Caused by Poor CRM Hygiene
Client profile (anonymized)
Real estate brokerage
100+ agents | North America
The situation
Leads were coming in—but deals were falling through due to:
- Incomplete CRM records
- Missed follow-ups
- Inconsistent reporting
What was breaking
- Sales leadership lacked visibility
- Agents blamed systems
- Revenue became unpredictable
What NOW implemented
We built an offshore Revenue Operations Team to:
- Own CRM hygiene
- Standardize lead routing
- Maintain pipeline reporting
The result
- Cleaner CRM data
- Improved follow-up consistency
- Better forecasting
Why it worked
Sales teams sell best when systems just work.
Scaling Broke Our Sales Systems—Until We Centralized Ops.
We operate a multi-location home services business. Each branch ran sales admin differently. HQ had no real visibility.
NOW helped us centralize revenue operations offshore—one CRM standard, one reporting structure, one long-term team.
For the first time, scaling didn’t feel chaotic.
We could finally see the business clearly.