Replacing Ad-Hoc Support With a Structured Operations Team

Client profile (anonymized)
Architecture practice
50+ staff | Asia-Pacific

The situation

The firm had pieced together admin support over time:

  • Freelancers
  • Short-term hires
  • Unclear ownership

Hiring locally for admin was costly, but mistakes were unacceptable.

What was breaking

  • No single source of truth
  • Partners still managing admin
  • Inconsistent delivery

What NOW implemented

We replaced fragmented support with a dedicated offshore practice operations team:

  • Clear ownership
  • Standardized workflows
  • Long-term team members

The result

  • Predictable operations
  • Reduced partner involvement in admin
  • Better internal morale

Why it worked

Professional services need discipline, not improvisation.

We Were Losing Deals Without Realizing It.

We run a large real estate brokerage. Leads were coming in, but our CRM was a mess. Follow-ups were inconsistent. Reporting was unreliable.

Revenue wasn’t leaking loudly—it was leaking quietly.

NOW built us an offshore revenue operations team that owned CRM hygiene and lead routing. Suddenly, data made sense again.

Sales didn’t magically increase—but what we had stopped slipping through the cracks.

That visibility changed how we ran the business.

Founder Story