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Growth Cost Us Institutional Memory—Until We Fixed Our Operations

Growth is often celebrated as proof that a business is working.

For us, it exposed a quieter risk: we were losing institutional memory.

As teams expanded, people moved faster, and responsibilities shifted, critical knowledge lived in fewer and fewer places. Decisions were remembered by individuals instead of systems. Context was passed verbally. Processes evolved without being documented. What once felt agile slowly became fragile.

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