Thinking About Offshore? Start Here.
Most companies don’t come to offshore because they want to. They come because growth has started putting pressure on their systems.
Sales feels busy but fragile. Operations rely too much on specific people. Founders or senior leaders are closer to the details than they should be.
If that sounds familiar, this page will help you decide what’s actually going on — and whether offshore support is relevant for you.
This isn’t a sales pitch. It’s a way to orient yourself before making a decision that’s hard to reverse.
What We See Most Oftent
When offshore doesn’t work, the explanation is usually simple: “The people weren’t good enough.”
In our experience, that’s rarely true.
What actually breaks is structure:
- Ownership becomes unclear
- Processes live in fragments
- Knowledge stays in people’s heads
- Offshore teams execute tasks without owning outcomes
Before you evaluate vendors, pricing, or locations, it helps to understand why offshore setups fail in the first place.
Offshore Doesn’t Fail All at Once — It Frays Over Time
Most offshore setups don’t collapse dramatically. They slowly become fragile.
Turnover resets context. Short-term fixes create long-term drag. Speed replaces stability. Founders stay involved longer than expected.
If you’ve felt this tension — or want to avoid it — these reflections explain the patterns we see across companies of different sizes and stages.
How NOW Approaches Offshore Differently
NOW doesn’t sell headcount. We don’t provide ad-hoc support. And we don’t plug people into broken workflows.
We design offshore teams as part of the operating system — with clear ownership, continuity, and structure — so they don’t break as the business grows.
If you want to understand how we approach offshore support in practice, this explains our model end to end.
When It Makes Sense to Talk to Us
Companies usually reach NOW when:
- Growth has started exposing operational strain
- Offshore support exists, but feels fragile
- Founders or senior leaders are still too involved
- Systems aren’t keeping up with complexity
If you’re at that stage, a short conversation can help clarify whether NOW is relevant — or whether something else needs to be fixed fir
A Note Before You Reach Out
We’re selective about the work we take on.
Not because offshore is exclusive — but because it only works when the structure is right.
If NOW isn’t a fit, we’ll tell you.
Not ready to talk yet?
You can explore our Founder Insights or read more about Operations & Scaling in the blog.